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Search results for “digital ad spending”
Five tips to up the game for search optimization in China
07/23/2019
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9:19:41 AM
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Travel brands should know more about the algorithms that shape content within the indigenous ecosystems in China, and ensure organic search works effectively as part of their overall digital advertising plans.
Travel advertising trends in Asia Pacific
06/19/2019
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7:23:52 AM
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In Asia Pacific the top three challenges for travel marketers are driving direct bookings, achieving ROI for advertising and targeting travelers during a specific purchase point .
Outbound travel can contribute up to 50% of revenue in 5-10 years: Ctrip CEO
05/24/2019
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11:45:47 AM
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The online travel company is optimistic about driving both revenue growth and margin expansion by leveraging large market scale.
Destination-based marketing adapts location-driven strategies for consumers on the move
05/09/2019
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6:20:04 PM
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Destination-based marketing refers to a way of targeting on-the-go consumers.
Amadeus invests in Asia Pacific technologies before they land in travel
01/22/2019
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9:36:05 AM
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Being heavily reliant on technologies to drive its growth, Amadeus sees both external startup incubating and internal pilot research crucial for long-term prosperity; but the company is not alone in this run.
Trivago Q4 revenue drops by 8%, reporting over 1.5 million alternative listings
02/06/2019
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11:27:29 PM
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Net income in the fourth quarter of 2018 was €11.7 million, compared to a net loss of €9.6 million in Q4 2017. Total revenue decreased to €166.8 million in the fourth quarter of 2018, representing a decline of 8% year-over-year.
6 pillars behind lm group’s dynamic packages’ stellar performance
01/18/2019
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6:30:12 PM
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lm group believes that its prowess is growing owing to its robust inventory, business processes, algorithms and enhanced perception among travellers around dynamic packages.
Hotel revenue management: solutions, best practices, revenue manager’s role
01/06/2019
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11:20:51 AM
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While revenue management is focused on the whole revenue of a business, including ancillary revenue and spending, yield management focuses on the price and the volume of sales.
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